Research reveals: African women spent $1.1 billion on their hair in 2013

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56e63bad6b0bf89e21acf058c011fff7_LA new market research by Euromonitor International has revealed that last year (2013), women in Nigeria, South Africa and Cameroon alone spent a whopping $1.1 billion on their hair, Reuters reports.

It also includes purchases on shampoos, relaxers and hair lotions.

In a quick chat with a woman, Esther Ogble in Abuja, she said “I need to braid my hair so that I will look beautiful”. The 25-year-old said this while wincing as her hair was being combed, tugged, and woven.

The reporters also made reference to Muma Gee who recently said that shespends half a million Naira on her hair.

According to the report, the boom has attracted global brand likes L’Oreal and Unilever.

37-year-old Josephine Agwa in Wuse, Abuja says “The ones that don’t want to come (to the shop), they call us for home service.”, while a 20-year-old South African student says “I get bored if I have one style for too long.”

The report also says daring styles are part of the reasons for the high price, and hair extensions are mostly gotten from India and China.

The demand for hair products and human hair extensions is constantly growing. The analysis does not include sales from other sub-Saharan countries.




ABOUT: Nana Kwesi Coomson

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An Entrepreneur and Philanthropist. Editor-in-Chief of A Senior Journalist with Ghanaian Chronicle Newspaper. An alumnus of Adisadel College where he read General Arts. He holds first degree in Bachelor of Arts from the University of Ghana; Political Science (major) and History (minor). He has also pursued MSc Corporate Social Responsibility (CSR) and Energy with Public Relations (PR) at the Robert Gordon University in the United Kingdom. He is a 2018 Mandela Washington Fellow (YALI) who studied at Clark Atlanta University on the Business and Entrepreneurship track. His mentors are Rupert Murdoch, Warren Buffet, Sam Jonah, Kwaku Sakyi Addo and Piers Morgan

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