It also includes purchases on shampoos, relaxers and hair lotions.
In a quick chat with a woman, Esther Ogble in Abuja, she said “I need to braid my hair so that I will look beautiful”. The 25-year-old said this while wincing as her hair was being combed, tugged, and woven.
The reporters also made reference to Muma Gee who recently said that shespends half a million Naira on her hair.
According to the report, the boom has attracted global brand likes L’Oreal and Unilever.
37-year-old Josephine Agwa in Wuse, Abuja says “The ones that don’t want to come (to the shop), they call us for home service.”, while a 20-year-old South African student says “I get bored if I have one style for too long.”
The demand for hair products and human hair extensions is constantly growing. The analysis does not include sales from other sub-Saharan countries.
A Freelance Journalist, Entrepreneur and Philanthropist. Editor-in-Chief of www.233times.com. A contributory writer for Ghanaian Chronicle Newspaper. An alumnus of Adisadel College where he read General Arts. He holds first degree in Bachelor of Arts from the University of Ghana; Political Science (major) and History (minor). He has also pursued MSc Corporate Social Responsibility (CSR) and Energy with Public Relations (PR) at the Robert Gordon University in the United Kingdom. He is a 2018 Mandela Washington Fellow (YALI) who studied at Clark Atlanta University on the Business and Entrepreneurship track. His mentors are Rupert Murdoch, Warren Buffet, Sam Jonah, Kwaku Sakyi Addo and Piers Morganview all posts by: Nana Kwesi Coomson
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