FIFA gets new World Cup sponsor

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russia_2018_fifa_patternFIFA has filled the first of 20 sponsor slots for the 2018 World Cup in a new program that stalled during its corruption crisis.

FIFA says Russian bank Alfa-Bank has bought one of four European slots in a ‘Regional Supporter’ category.

The deal announced Monday continues a trend of new FIFA sponsors all coming from China and Russia.

The value of the deal was not disclosed.

The regional program also offers four sponsor slots for each of Asia, the Middle East and Africa, North America and South America.

FIFA says it is “currently in discussions with various companies in the five regions.”

It replaces the national supporter category which sold eight packages to Brazilian companies for the 2014 World Cup and just six in South Africa for 2010.

ABOUT: Nana Kwesi Coomson

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A Freelance Journalist, Entrepreneur and Philanthropist. Editor-in-Chief of www.233times.com. A contributory writer for Ghanaian Chronicle Newspaper. An alumnus of Adisadel College where he read General Arts. He holds first degree in Bachelor of Arts from the University of Ghana; Political Science (major) and History (minor). He has also pursued MSc Corporate Social Responsibility (CSR) and Energy with Public Relations (PR) at the Robert Gordon University in the United Kingdom. His mentors are Rupert Murdoch, Warren Buffet, Sam Jonah, Kwaku Sakyi Addo and Piers Morgan

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