Don’t advertise alcohol before 8pm – FDA to Media

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The Food and Drugs Authority (FDA) effective 1st January 2018, has banned both advertisement and Live Presenter Mention (LPM) of alcoholic beverages in the media before 8pm.

Speaking to Kasapa News, the Public Relations Officer of the FDA, James Lartey said the media should not focus on money making to destroy the lives of children in the country.

“Children should not be influenced, I understand that most of the radio and TV stations get their sponsored programme from some of the these alcoholic beverage companies. But we should also understand that we shouldn’t also look at the money media station get against the future and health of our populace, this is very important.”

“Look at advertisement in general printed advertisement is not that effective like hearing and seeing advertisement, let’s admit that if it comes to airing of TV and radio advertisement when people are hearing and seeing the effect is very strong, so we can’t compare that to labeling issues. We all know that there are expiry date on product, but we most of the time buy and use them before we may even check their expiry dates. Sight and hearing is very critical in advertising” he added.

 
 
 
 
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ABOUT: Nana Kwesi Coomson

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A Freelance Journalist, Entrepreneur and Philanthropist. Editor-in-Chief of www.233times.com. A contributory writer for Ghanaian Chronicle Newspaper. An alumnus of Adisadel College where he read General Arts. He holds first degree in Bachelor of Arts from the University of Ghana; Political Science (major) and History (minor). He has also pursued MSc Corporate Social Responsibility (CSR) and Energy with Public Relations (PR) at the Robert Gordon University in the United Kingdom. He is a 2018 Mandela Washington Fellow (YALI) who studied at Clark Atlanta University on the Business and Entrepreneurship track. His mentors are Rupert Murdoch, Warren Buffet, Sam Jonah, Kwaku Sakyi Addo and Piers Morgan

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