The gauging service since 2014, relying on mobile phone service to gather its data as a principal methodology stated that in Western, “Goodnews and Space compete for the top spot, followed by Skyy Power and Rok competing for third.”
“Ghana enjoys a vibrant media landscape, with about 392 radio stations, 51 TV stations as per the National Communications Authority 2017 Report, and over 15 newspaper publications” the report revealed.
This survey guides advertisers to make informed choices when determining where to put their messages for wider audience.
Additional data such as age, gender and location of respondents were also captured by the report.
The survey of the top 15 newspapers in Ghana indicated that Daily Graphic and Daily Guide have daily readership of about 2.2 million, followed by the Ghanaian Times.
The report placed Adom TV, Peace FM, Goodnews FM, Hello FM, as the top national and regional media outlets in Ghana for the year 2017.
Adom TV, a national broadcaster as per the Geopoll report, is the leading television station averaging 662,000 viewers per month. TV3 and UTV followed in that order. Joy Prime is fourth with 364,000 viewers.
The leading radio stations in the Greater Accra, Ashanti and Western regions are Peace FM with 111,000 listeners, Hello FM, 186,000 listeners and Goodnews Fm, 57,000 average daily listeners respectively.
In the radio category GeoPoll analyzed data at the regional level in Greater Accra, Ashanti, and Western regions and placed accordingly as Peace, Citi Fm with Joy leading in Accra.
“Peace FM led in the average audience numbers in all four quarters throughout the year. Citi FM has seen the highest improvement in increasing their audience share. In Q2, Citi increased its share from 9% to 11% and in Q4 as well. In Q3, Citi was leading with a 13% share compared to 12% for Peace,” the report posted.
A Freelance Journalist, Entrepreneur and Philanthropist. Editor-in-Chief of www.233times.com. A contributory writer for Ghanaian Chronicle Newspaper. An alumnus of Adisadel College where he read General Arts. He holds first degree in Bachelor of Arts from the University of Ghana; Political Science (major) and History (minor). He has also pursued MSc Corporate Social Responsibility (CSR) and Energy with Public Relations (PR) at the Robert Gordon University in the United Kingdom. He is a 2018 Mandela Washington Fellow (YALI) who studied at Clark Atlanta University on the Business and Entrepreneurship track. His mentors are Rupert Murdoch, Warren Buffet, Sam Jonah, Kwaku Sakyi Addo and Piers Morganview all posts by: Nana Kwesi Coomson
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