Many people felt that Bishop Ellis’s hand was inappropriately high on the 25-year-old’s body as he spoke to her – saying that she looked uncomfortable with the contact.
It came as others on social media had been criticising Ariana for what she was wearing to the church service, saying her dress was too short.
Some people said that the focus is on Ariana, rather than the bishop, was misogynistic.
And argued that the pastor’s embrace deserved greater attention than it was getting.
#RespectAriana began trending as more people saw the footage.
And people began reposting an old tweet of hers related to consent.
“I hug all the female artists and the male artists,” Bishop Ellis told AP.
“Everybody that was up, I shook their hands and hugged them. That’s what we are all about in the church. We are all about love.”
He added: “The last thing I want to do is to be a distraction to this day. This is all about Aretha Franklin.”
It wasn’t the only thing the bishop apologised to Ariana about though.
Earlier in the service, he made a joke about the singer’s name.
“When I saw Ariana Grande on the program, I thought that was a new something at Taco Bell,” he said to her.
A lot of people found the joke funny, and it featured heavily in the conversation around the funeral.
But Bishop Ellis apologised after some thought it was distasteful.
“I personally and sincerely apologise to Ariana and to her fans and to the whole Hispanic community,” the bishop said.
“When you’re doing a program for nine hours you try to keep it lively, you try to insert some jokes here and there.”
Ariana was performing at the funeral of Aretha Franklin alongside icons like Stevie Wonder and Chaka Khan.
Aretha was remembered as an aunt, grandmother, friend, civil rights activist and icon of black womanhood, in a nine-hour ceremony.
She died earlier this month of pancreatic cancer, aged 76.