Coca-Cola is in ‘serious talks’ to develop cannabis-infused drinks as more countries move to legalise the drug.
The Atlanta based drinks giant, which own over 500 brands including Sprite, Fanta and Costa Coffee, is in advanced discussions with Canadian company Aurora Cannabis.
Bloomberg reported Coca-Cola wants to enter the cannabis sector because soft drinks are becoming increasingly unpopular as they are seen as unhealthy.
A source close to the negotiations between the companies said: ‘They’re pretty advanced down the path of doing a deal. ‘It’s going to be more of the “recovery drink” category.’
The drinks will be more about helping consumers with inflammation, pain and cramping and not about getting drinkers high, sources told Bloomberg.
A Coca-Cola spokesman added: ‘Along with many others in the beverage industry, we are closely watching the growth of non-psychoactive CBD as an ingredient in functional wellness beverages around the world.
‘The space is evolving quickly. No decisions have been made at this time.’
Aurora Cannabis is Canada’s third-biggest cannabis producer and the company confirmed it was in talks with Coca-Cola concerning cannabis-infused drinks.
Canada legalised cannabis for recreational use in June this year. Coca-Cola is the world’s fourth most valuable brand behind Apple, Google and Microsoft and is 132 years old.
A Civil/Structural Engineer & Freelance Blogger, Journalist, Social Media Mogul, Digital Marketer, Entrepreneur, and Philanthropist. CEO of Skyline Consortium & 9189 Media Consult and Co-Founder of Team Sarkodie. An alumnus of Prempeh College where he read General Science. He holds a first degree in Bachelor of Science from the Kwame Nkrumah University of Science and Technology. His mentors are Alvar Alto, Rupert Murdoch, Piers Mogan, Mensa Otabil, Bernard ElBernard Nelson-Eshun. Blogs for; http://www.233times.com | www.paemuka.com | http://www.playmusicgh.com | http://www.muzikiq.com | http://www.brandsaid.biz . Social Media Manager for Eon3 Group | BrandsAid | Kings Crown Media | Carabao Africa Ghana & Africa | Calvary Temple - ICGC | Team Sarkodie | Muzik IQ | Kwaw Kese Please inquire more via Email: [email protected] | [email protected] Instagram & Twitter: @wise_tskd Facebook: Ell Samwise LinkedIn: EllSamwise King Dogbeview all posts by: Ellsamwise King
233times.com is a Ghanaian media house which serves as a major source of exclusive interviews ,music and video downloads, news and more.
233times.com reports on major events,news covering entertainment, politics, sports, etc from within Ghana, Africa and beyond.
We have a platform for the amateur artistes to portray their staggering talents ...more...
To advertise with us or make enquiries, please visit 233times.com/advertise or call +233266121799 (Selorm), +233248185848 (Nana Kwesi)