James Etornam Flolu, the Founder of Eltor Consult, a business consultancy and customer experience training organization, has urged Ghanaian business owners to monitor the preferences of their customers with technology in order to maximize the potential of their business.
According to him, using technology to monitor consumer preference is an added advantage for businesses.
Mr. Flolu explained that using technology to assess businesses helps to provide the relevant data which helps to improve service delivery in the country
“By using technology to monitor consumer preference, we will be able to ultimately generate a comprehensive customer experience study that is worth assessing for research and development, tracking the customer experience quality of businesses, and a reference point from which businesses can improve service delivery in the country,” he stated.
He said Eltor Consult will be organizing a customer choice awards that would utilize a technology-based voting process to provide customers and end users of products and services on the Ghanaian market an opportunity to share their opinions on local brands.
In a press statement released by Eltor Consult, it said the customer choice awards is open to any business operating in Ghana as long as it is approved by a regulatory body such as the Registrar General’s Department, Ghana Standards Authority and Ghana Revenue Authority among others.
A launch will be held to announce nominees, explain the voting process to stakeholders and share details for the awards ceremony which will be held in January 2019.
The aim is to recognize and celebrate businesses and organizations that provide outstanding customer experiences.
The awards will feature a voting process entirely in the hands of consumers who will decide which businesses they deem as customer-centric via ‘Speakupp’, a social feedback and survey application.
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