How to Use Hashtags for Efficient Marketing

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4.021 billion people worldwide are internet users, among which 3.196 billion use networks. Social media appears to be the best platform for influencing potential customers. Many business owners are already making a profit of it, creating accounts to promote goods or services they offer. But do they take all advantages of social media marketing?

In this article, I’ll tell you about one thing many people overlook — hashtags. If you’re looking for ways of improving your social media marketing, get ready to find out one of them.

How hashtags work

A hashtag is a metadata tag frequently used on social media platforms, such as Twitter, Instagram, Facebook, etc. to categorize content and make it easier to find other posts with a similar subject. In other words, if you add ‘#’ before any word in your post, people will be able to click on this word and see all the posts using the same hashtag.

You obviously have seen annoying texts with way too many hashtags, like this one:

These texts look like something useless, and you often don’t even bother to read them. Some users add hashtags to express their emotions, feelings or to comment on the post itself. Few people know how to use them to get most of it. And the majority thinks it’s just cool to have lots of hashtags. So, what’s the use of hashtags for a marketer?

More and more people are looking for information using hashtag searches. It’s kind of a new way of searching, and brands should know how to take advantage of it. I came up with three types of hashtags and profits each of them can make for your business:

  1. Common hashtags. Drive long-term traffic.
  2. Brand hashtags. Increase your brand awareness.
  3. Campaign hashtags. Encourage backlinks.

Common Hashtags

This type is an easy way to highlight keywords, categorize content, and make it more discoverable. These words aren’t used to define your brand and marketing. Add hashtags that are relevant to your content, and people will find your posts while searching the topics related to their interests.

This step will bring long-term traffic to your website: traffic to your account provides exceptional benefits to any webpage associated with it.

For example, if you created a post about search engine optimization, add ‘SEO’ hashtag. Anyone searching through a social network for ‘#SEO’ will be presented with the list of posts containing this hashtag, including your one.

Unfortunately, common words, like ‘SEO’, are too popular for your post to stay visible for a long time. On the other hand, choosing rarely used hashtags, you risk your post to be unnoticed. Where’re you to get the perfect keyword for every piece of content? SEO tools, such as AhrefsSerpstatKey Collector, etc. cope with this task perfectly.


Source: SMT


ABOUT: Ellsamwise King

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A Civil/Structural Engineer & Freelance Blogger, Journalist, Social Media Mogul, Digital Marketer, Entrepreneur, and Philanthropist. CEO of Skyline Consortium & 9189 Media Consult and Co-Founder of Team Sarkodie. An alumnus of Prempeh College where he read General Science. He holds a first degree in Bachelor of Science from the Kwame Nkrumah University of Science and Technology. His mentors are Alvar Alto, Rupert Murdoch, Piers Mogan, Mensa Otabil, Bernard ElBernard Nelson-Eshun. Blogs for; | | | | . Social Media Manager for Eon3 Group | BrandsAid | Kings Crown Media | Carabao Africa Ghana & Africa | Calvary Temple - ICGC | Team Sarkodie | Muzik IQ | Kwaw Kese Please inquire more via Email: [email protected] | [email protected] Instagram & Twitter: @wise_tskd Facebook: Ell Samwise LinkedIn: EllSamwise King Dogbe

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