GBC disappointed with GFA for rejecting its financially superior TV rights bid

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The Ghana Broadcasting Corporation (GBC) says it is disappointed that the Ghana Football Association (GFA) rejected its financially superior offer for the television broadcast rights of the Ghana Premier League.

According to the GBC, its offer of US$1,100,000 annually was superior to the US$1,050,000 annual bid which secured the rights for Chinese pay television company, StarTimes.

The Ghana state-owned broadcaster in a press statement signed by the Director of Corporate Affairs, Ms Mamle Asare, said it received the news that StarTimes had won the rights with the best bid with disappointment and shock.

“The Ghana Broadcasting Corporation put in a bid which we are certain was superior to what the StarTimes is said to have submitted. As published on the GFA website, StarTimes offered to pay UDS 5,250,000 which comes up to USD 1,050,000 annually whilst GBC made a financial offer of USD 1,100,000 annually,” the statement said.

“It is for this and other reasons that we received the news with disappointment and shock.”

The statement added that the unfair decision to deny the GBC and a local television consortium the television broadcast rights will deny some Ghanaians access to the Ghana Premier League and FA Cup live games on Free-to-Air (FTA) broadcast.

“Apart from GBC’s superior financial offer, we thought that the Premier League and FA Cup content would have been treated like a national treasure and given to the national broadcaster and a consortium of local broadcasters,” the statement said.

“GBC wishes to put it on public record that the national broadcaster and the local TV Consortium have been treated unfairly and unjustly. The GFA decision will gravely impact on Ghanaians’ access to the Ghana Premier League and FA Cup live games on Free-to-Air (FTA) broadcast”.

Read the entire statement below;



ABOUT: Nana Kwesi Coomson

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An Entrepreneur, Corporate Communications Executive and Philanthropist. Editor-in-Chief of A Senior Journalist with Ghanaian Chronicle Newspaper. An alumnus of Adisadel College where he read General Arts. He holds first degree in Bachelor of Arts from the University of Ghana; Political Science (major) and History (minor). In 2015, he won a £35,000 postgraduate scholarship to study MSc Corporate Social Responsibility (CSR) and Energy with Public Relations (PR) at the Robert Gordon University in the United Kingdom. He is a 2018 Mandela Washington Fellow who studied at Clark Atlanta University in USA on the Business and Entrepreneurship track. His mentors are Rupert Murdoch, Warren Buffet, Sam Jonah, Kwaku Sakyi Addo and Piers Morgan

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